An ordinary day, more or less
The idea begins with an everyday town and a person trying to get through the day. A shop, a street and a bridge look familiar until small mishaps start piling up into a much larger mess.
The title is the character's understated reaction to a world that is clearly coming apart: I'm Not Sure This Is Going Well. The humor comes from the gap between the scale of the chaos and how calmly it is described.
A town made of shapes
The visual goal is zero image textures. Buildings, signs, windows, bricks and other details would be made from geometry and flat-colored materials, giving the town the feel of a physical model.
Proportions are deliberately a little wrong: unusually narrow cars, high curbs and simplified, mannequin-like people. Despite the escalating disorder, the world should still feel ordinary and slightly sterile rather than cute or polished.
Even the title is having a bad day
The poster treats the words as objects in the scene: letters hang at awkward angles, as if the title itself has been caught in the same chain of accidents. The square card image keeps the scene clear of lettering.